Semalt Shares Examples How To Personalize On-Site Content 

Table Of Contents

  1. Introduction
  2. On-Site Content: What is It?
  3. Why Do You Need to Personalize Your Website Content
  4. How To Identify Good On-Site Content
  5. How To Personalize Your Website Content
  6. Some Examples Worth Mentioning 
  7. Conclusion


In the business world, there is always a reason to keep updated on the latest tricks and methods. Why? A business that doesn't, will be left behind. It would be like giving competitors the green card to take the lead. And now that almost everything is online, change is even faster. There are too many things going on and businesses are fighting to keep their customer's attention. One way to keep your customer glued to you and your services is through personalized on-site content. 

So in this guide, information on how to maintain befitting website content and how to personalize it would be served to you on a silver platter. And if you reach the end, you would see some examples of big companies that use personalized content and how they did it. 

On-Site Content: What is It?

Before diving into how to create award-winning personalized content that will grab your customer's attention, it would be best to begin at the top - What is on-site content?

Content is inevitable for a business website. It is crazy to have a website with no content on it (recall that content is more than texts alone). Therefore, we can conclude that CONTENT IS KING in website development. And there are two types; On-site content and Off-site content. 

Off-site content is mostly associated with marketing and it is the part of a website's content that is created for link building. It is a technical part of SEO and website development but that is not the main focus. 

On-site content, on the other hand, is an aggregate of the contents on the site - if that makes sense. This includes the help pages, the guides, the FAQs, and how-tos. Without on-site content, there is no reason for your customers or your website visitor to hang around. So for this guide, on-site content would be interchangeably referred to as website content.

Why Do You Need to Personalize Your Website Content

If the purpose of a thing is not known, there is plenty of room for its abuse. To effectively take advantage of the benefits of personalizing your website content, you need to know why you are doing it in the first place. 

When your content is personalized, it is simply created for a specific person. This means that you would have content on your website, customized singularly for each of your customers. Now, this is not a huge task (you don't have to create millions of contents each for your customers). It just involves targeting a part of every content to each user. Ways to do this are to address visitors by their names, welcome them in their native language, or offer them deals based on their previous search history. 

But again, why?

Here are some of the reasons personalizing contents are the in-thing:

Apart from the importance of personalizing your website content, there are benefits that both your customers and you get to gain. You'll give your customers a certain level of control, reduce their information overload, and give them a perception of choice. And the benefits that your business would stand to enjoy include more website visitors, a unique website, and better user engagement. 

How To Identify Good On-Site Content

Yes, this article is about personalizing your website content. But just as it doesn't make sense to garnish rotten food, it is not reasonable to personalize bad content. Some pointers and factors would help to identify good on-site content from one that isn't worth the time and the resource. So if your website's content falls on the negative side, it would be sane to first fix that before attempting to personalize. 

Luckily, there are many professionals in the field of content writing that can assist. So here are the things that help to identify good website content:

How To Personalize Your Website Content

Finally here! Below are the two steps to personalizing your great website (or on-site) content. 

Step 1: Understand Your Audience. 

You need three kinds of data to do this; Behavioral data, Demographic data, and Contextual data. Behavioral data involves all the things that your audience is interested in based on their past and recent clicks. Demographics involve their geographical location and this can be gotten from the IP address of the visitor. Finally, the contextual data refers to the situation of the audience when they visit the site such as if they are a new customer or preexisting. 

Step 2: Create Different Variations on Your Website

This is the next step after getting to know your audience. There are different variations of personalizing your content and you can choose more than one depending on your result from step 1. 5 elements can be personalized and they are: 

Some Examples Worth Mentioning 

As promised, here are a few companies that use personalized on-site content and are thriving in it too.
  1. Spotify: Music is always suggested to users based on what they usually listen to. Does 'Based on the music you've been playing' sound familiar?
  2. Pandora: This is another company that uses personalized website content. They provide users with their radio stations.
  3. Amazon: They have personalized homepages with addressed names, a viewing history, and recommendations based on what users viewed last.
  4. Netflix: They also recommend movies based on the past films viewed. 
  5. Facebook
  6. Semalt
  7. Nike By You
  8. Bid4Papers, etc.


The world has left the stage where websites look like they are being run by robots and heartless androids. Website owners are business people looking to communicate with visitors and sell to them. Therefore personalized on-site content is what is expected of every website owner. But before attempting to personalize, ensure that the content is on track. You can also analyze your website to know if you are on the right track before topping it with personalized on-site content.